New Palace Hotel


Architect: Studio E Architects
Builder: Allgire
Developer: HDP
Sign Designer: Clear Sign

Created in 1990, Housing Development Partners (HDP) is a nonprofit affiliate of the San Diego Housing Commission (SDHC). HDP develops and preserves affordable housing for low-income San Diegans through the rehabilitation of existing buildings and new construction.

 

They have a strategic focus on buildings specifically designed for seniors, families, veterans, workers and tenants with special needs are among the developments in HDP’s real estate portfolio.

 

Since its inception, HDP has developed 1,130 apartments, townhomes and single-room occupancy units, including 487 that are wholly owned by HDP and 643 through partnerships. Of those 487, the most recent being the 80 unit development named New Palace Hotel.

 

New Palace was originally constructed in the early 1900’s but was completely rebuilt in 1991 to original specifications following a fire that destroyed the entire complex. At the time of rebuild, individual bathrooms were added to each of the 157-300sqft units.

 

The recent investment by HDP / SDHC was a major improvement in not only the physical appearance but in structural improvements and functionality. Those improvements were a joint effort from Studio E Architects drawing the plans and Allgire construction with the boots on the ground.

 

With such a major improvement goal is was no doubt that the signage and branding was a key component of the curb appeal and project positioning. Having worked with both the builder and architect on previous projects, Clear Sign was brought in as the sign manufacture on a design build basis. Early development had Clear Sign working alongside Studio to create the design intent that ultimately led to the custom signage you see in the finished project.

 

Attention to details was the driving force for designing the signage shape, building connections and material layering. Careful attention was paid to ensure the signage had a period specific feel, but include all of the modern construction and lighting techniques. As anyone could imagine, covering the existing canopy with the new materials posed some interesting challenges due to the sag, and lack of square angles in the wooden architecture.

 

At the end of the day, our goal was to provide a high style, period respectful product that blended the old and the new, using modern processes and timeless design que’s that already existed on the building.

 

Having received (2) industry design awards the same year it was built proved to us that our efforts were successful, and will help fuel our passion for excellence as we tackle the next challenging project.